Tuesday, June 19, 2007

Goggle's number one hit...

Okay, time for a quick Store Update for those who care about such things.

The big cool news is this...try this out. Open a new browser window, go to www.google.com, and then search for the words: magic ability flying. Go ahead. I'll wait....


This works for all sorts of Magic abilities: Flying, Flanking, Horsemanship, Banding, Defender... So nifty! How did I find this out? Because my Store "Abilities Page" is getting dozens of hits off of Google, so I tried it myself to see why. And now I know.

How did I get to be number 1? Well, best guess is that I:
  1. Used the proper keywords that a person might search for; and
  2. have literally thousands of links to this page via my listings on eBay and at www.donsmagicandsundry.com as well.

You see (and I didn't know this when I started this - it's just a BIG added bonus), part of the formula Google uses to calculate how high to rank a page is how many other pages link to it. Since over 50% of my listings on eBay have at least one link to this abilities page, that's thousands of links there that the Goggle web robots pick up on. It makes my Abilities Page look all important and stuff.

Now if only those dozens of visitors would then go and buy something from the Store...

In other news, Lot 7 is complete (at the moment - I have bids on several auctions ending today that may net me some more unopened booster packs). I still have several thousand cards to process and get up, however.

The Lot from Canada (Lot 19 for those keeping score) had a bit of a strange tale. It never showed up even after five weeks, and assurances from the seller that it had been sent. I felt I had to file a claim with PayPal, since I only have 45 days in which to do so. The seller got back to me very quickly - turns out (according to her) that the package got returned to sender, and she had been gone for a few days for work. So, she shipped the cards by FedEx OVERNIGHT DELIVERY! I've never had an overnight package before. Very exciting. And it must have been expensive for her to whip - so kudos to the seller for getting the stuff to me. Unfortunately the shipment was a few cards shy of what was promised, so she's (supposedly) sending a few more by regular post.

And last night I had the very unfortunate discovery that I had misfiled 32 cards in my "Foil Cards" category on the eBay store, and included the word "Foil" in their description (this is the potential problem with copying a previous entry to make a new one). So I had someone buy a $12 card that he was expecting to be Foil [I could argue that he should have known better - no way would that card sell as a Foil for only $12, but I digress], and is disappointed that it is not. One piece of good news, though - the mistake was discovered before he sent payment, and therefore before I sent the card, so we just have to cancel the eBay transaction and all is well. But I had to spend a half-hour or so last night editing the remaining 31 files to correct them before someone else bought a "Foil" card that wasn't!

Otherwise, I just continue to chug along. Sales have indeed picked up since I started adding more inventory and have regular weekly auctions up. Yesterday the Alpha Edition Vesuvan Doppelganger finally sold just yesterday for $150 - it's been up since I got Lot 4 way back a year ago! Of course the buyer hasn't yet paid for it...

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